Before You Begin

Niche marketing is simply "marketing inside a particular niche."

Wasn't that easy? :-)

The theory is that because you're focusing on a sector of marketing, you have a better chance at becoming an authority/making money (assuming you appeal to your audience).

Another use of niche marketing is to build whole entire resources around it, and then weave in targeted affiliate programs. Here's some tips on doing that.

Tip 1 - Take a niche and chunk up/down

Let's take as example for niche marketing the niche of...hmmmm....leesseeeee.....skiing.

The first thing you'd think of it is:

Skis

Right?

Well certainly you can do that. You can also break it down into

Skiing equipment (skis, apparel, those pole-thingees people use, etc.)

Skiing tips (how not to become one with trees)

Care of skis

Teaching children to ski

Vertical skiing

Grabbing some air

etc.

You can chuck it up into

Popular ski resorts

Popular skiiing areas

Popular competitions

Popular skiing champions

You can then chunk *that* up into:

Extreme sports

Atheletes health

But don't stop there! You can next:

Tip 2 - Chunk it over

You can include in your ski niche marketing things like:

Great ski vacations

Great ski packages

Van roof-racks (carry your skis!)

Snowmobiles (reach places where you can ski!)

Now, remember. For all the above, you can create individual sites that focus on that particular aspect of skiing... and then gently inter-relate them into one big huge vibrant money-making territory. I wrote quite a lot about that in The Way of The Rich Hermit.

Next,

Tip 3 - Get known

If you really want to make it big in niche marketing, get known in the niche to which you market!!

Becoming a SME (subject matter expert) is extremely valuable, and can lead to excellent connections within the industry. I've been flown out to San Francisco because of my expertise in Internet recruiting, I've spoken at dozens of seminars and been a paid columnist because of the same, etc.

You could end up being paid to deliver seminars in the niche. That would be most marvelous indeed. Here's an example of a needs assessment analysis form I used back when I was active in Internet recruiting...feel free to adapt it to your requirements.

Above and beyond

You can find lots of material on niche marketing online.

They include:

Niche Theme Minisites

Niche Ad Secrets

Niche marketing on the Web

I hope you've found the above useful! Please feel free to share it with your friends.

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