Before You Begin

"Copy" is simply what you write that compels your visitor to buy your product/service. The term is often used in advertising. And as an entrepreneur, it's a very crucial component to your business. It helps sell your products.

Wasn't that easy? :-)

Remember, when your potential customers visit your web site, you aren't there personally to sell - you have to depend upon your web site content to convince them your product/service is the solution they've been looking for.

Next, consider these tips, some of which are from the Beginners Make Money Cookbook:

Tip 1 - Great copy basics

Great copy communes with the reader. It produces a sense of "hey, all of my solutions are being provided right here!" and a feeling that you understand and empathise with the dilemma at hand.

Great copy doesn't talk about needs, it trumpets solutions. You don't ultimately obtain a merchant account just so you can take credit cards orders - you do so because you know you'll receive far more sales and money rolling inif you have that capability. Yes, it's kinda sorta the same thing, but the second example extolls the benefits (the goodies), not merely fills a need.

Great copy packs emotional or button words. It gives your reader a burning desire to take action, like either buy the product, call for more information, or subscribe to a list for example.

Great copy revolves around the reader. It's written with lots of "you"s so you can draw the reader into emotionally living their dream and experiencing your solution.

Next, tackle:

Tip 2 - Great copy ideas

Great copy includes words like:

absolutely alternative amazing approved attractive authentic bargain beautiful believe benefits better big bonus colorful colossal comfortable complete confidential convenient crammed delivered dependable direct discount discover easily easy endorsed enormous excellent exciting exclusive expert famous fascinating fast fortune free fresh full fun gain genuine gift gigantic greatest guaranteed happy healthy helpful highest how huge immediately improved informative instructive interesting largest latest lavishly learn liberal lifetime limited love lowest magic mammoth miracle money more natural new noted now odd original outstanding perfect personalized popular powerful practical preview professional profitable profusely proven pure quality quickly rare reduced refundable reliable remarkable results revealing revolutionary right safe satisfying save scarce secret secrets security selected sensational simplified sizable solution special startling strange strong sturdy success successful superior surprise terrific tested to tremendous unconditional unique unlimited unparalleled unsurpassed unusual useful valuable value wealth weird win wonderful yes you

Need some transition words?

Consider:

Addition:

again

also

as well

by the way

either

etc

finally

first

firstly

further

furthermore

in addition

in the first place

in the second place

incidentally

last

lastly

more important

moreover

next

second

secondly

too

Comparison:

in like manner

in the same way

likewise

similarly

whereas

Contrast:

actually

all the same

anyway

at any rate

at the same time

by contrast

however

in any case

in contrast

in reality

in spite of this

instead

nevertheless

on the contrary

on the other hand

otherwise

still

yet

Example:

for example

for instance

in brief

in conclusion

in fact

in other words

in particular

in short

indeed

more specifically

that is

to summarize

Place:

behind

beyond

further on

here

in back

near by

on the left

on the opposite side

on the right

opposite

there

Result:

accordingly

after all

as

because of this

by this means

consequently

for this reason

hence

in many cases

in this way

knowing this

naturally

of course

then

therefore

thus

to be sure

to this end

with this end

with this in mind

with this object

Time:

afterwards

at length

at the same time

eventually

finally

immediately

in future

in the beginning

in the meantime

in the same instant

in time

initially

later

later on

meanwhile

next

nowadays

soon

then

to begin

today

Remember, great copy is what sells your product when you're not there to do so yourself. And if you need writing prompts to help you change your copy, consider the Secret Article Converter - it works great for copy issues as well.

Next, dabble with:

Tip 3 - Free copywriting resources

There's several places online where you can find great copywriting resources for free. They include:

Digital Point Copywriting Forum

Copywriting Site.com

Above and beyond

There are several great copywriting and salesletter courses out there including:

Push Button Sales Letters

Writing Copy That Sells

I hope you've found the above useful! Please feel free to share it with your friends.

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