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Andy Mindel and Mike Mindel created Wordtracker in 1999 to answer a fundamental question in the search engine industry:

"What are people searching for on the Web?"

Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.

Marketers can also determine how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.

Wordtracker is a privately owned company with headquarters in London, UK. It has had substantial growth since its inception and is now the industry's leading keyword research tool.

Wordtracker periodically compiles a database of over 330 million search terms which is updated on a weekly basis. All search terms are collected from the major metacrawlers - Dogpile and Metacrawler.